HR-tech buyers are asking ChatGPT for alternatives. Most vendors aren't in the answer.
FwdLink tracks what ChatGPT and Gemini recommend for your category every week, shows you where competitors are named and you aren't, and tells you which sources to fix — separately for each engine.
Book a 30-minute call See what we scanned
best HRIS for a fast-growing startup
- Rippling Payroll, HR and IT in one system; scales with fast hiring.
- BambooHR Core HR and onboarding; simple for a small team.
- HiBob Engagement and org tools for distributed teams.
- Gusto Payroll and benefits first; popular under 50 employees.
- your company
Sources rippling.com g2.com bamboohr.com
What we found
In September 2026 we asked ChatGPT and Gemini 1,110 buyer-intent questions about 50 mid-market HR-tech vendors.
- 13.6%
- How often the vendor appeared when a buyer asked for recommendations without naming them.
- 7.8%
- How often the vendor's own website was a cited source.
- 274
- Answers that named Rippling. The most-named vendor in the category.
The two engines don't agree on sources. ChatGPT leans on vendor pricing pages and G2. Gemini leans on Reddit threads, YouTube and comparison blogs. Fixing one doesn't fix the other.
What you get every week
Share of voice, per engine.
Fifty buyer-intent questions for your category, run weekly on ChatGPT and Gemini. You see how often you're named versus each competitor, and how that moves.
The source list, per engine.
Every answer cites something. We show which pages put competitors in the answer, and which ones you're missing from — G2 category pages, comparison posts, Reddit threads, your own pricing page.
One page for your leadership.
AI-referred sessions from GA4, pipeline from your CRM, and share-of-voice change on a single page. Built for the budget conversation.
How the first four weeks go
-
Week 1 — Baseline.
We agree the 50 questions with you and send the first report: where you stand, per engine, versus five competitors.
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Weeks 2–3 — Fixes.
Each Monday you get one prioritised fix with the exact page or source it targets. Your team executes, or we do it with you.
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Week 4 — Proof.
A one-page summary you can send to your VP: share-of-voice change, sources gained, AI-referred traffic and pipeline.
Pricing
Pilot
$990 / month
Month to month. Cancel any time.
- Weekly tracking of 50 questions on ChatGPT and Gemini
- Competitor comparison, five competitors
- Engine-specific source playbook
- Weekly Monday brief
- GA4 and CRM connection for the proof page
- A 30-minute working call each week
If your share of voice hasn't moved after four weeks, the second month is free.
Done-for-you execution (we make the changes to sources and pages) is available on request.
Questions
Do you generate content?
Not in the pilot. We tell you exactly what to change and where. Done-for-you execution is available separately.
Which engines do you track?
ChatGPT and Gemini today. Perplexity and Google AI Overviews are next.
How is this different from an SEO tool?
SEO tools tell you where you rank on Google. We tell you whether an AI recommends you when a buyer asks, which sources made that happen, and what it did to your pipeline.
We're not in HR tech. Can we still use FwdLink?
Right now we only work with HR-tech vendors so the question sets and source playbooks are specific to your category. Other categories later.
Do the numbers move week to week even if we do nothing?
Yes, a few points. AI answers vary between runs, so we average three runs a week and only call a change real when it's larger than that noise.